How to Create an HR Marketing Newsletter Online

An online HR marketing newsletter is a cost-effective way to effectively communicate with other HR professionals and marketing specialists. Not only will you be able to cover a variety of topics, you can publish your newsletter daily, weekly or monthly. Being able to communicate with a wide range of people is one way to share ideas, advancements and other information pertinent to the HR field. Since recruitment and retention processes are constantly changing, being informed about the latest trends and practices helps those in HR perform their jobs with more accuracy.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

• Newsletter template software Stories for newsletter Photos, illustrations, graphics

How to Create an HR Marketing Newsletter Online

1. Determine how long your HR marketing newsletter should be. Most online newsletters contain 5-8 stories that are about 500 words long.

2. Create a list of possible topics. Review other online HR newsletters. Look for articles that are popular, trendy or contain imporant information about current HR practices. Read HR trade magazines, blogs, and contact others in HR to find timely topics to write about.

3. Assign topics to those on your team. If producing the newsletter yourself, set a flexible deadline that includes time to conduct interviews with HR professionals, research and write articles.

4. Create a layout using MS Word or newsletter template software such as MS Publisher, Quark or InDesign.

5. Select photos, illustrations and graphics for the newsletter. Each article should contain one graphic. Graphics should highlight main points of the article or provide additional information that enhances the article.

6. Review newsletter before publishing. Make sure all articles cater to those working in HR or those who have close ties to the HR field.

Tips & Warnings

• Have someone review the newsletter before it's published to check for any errors. Subscribe to HR newsletters and blogs to stay current with advancements in HR, recruiting and employee retention.
• Always obtain written permission from authors or photographers and graphic artists before reprinting their materials in an online newsletter.

References

• Additional tips and information
• Stock photos