Things You'll Need:
- a business
- a website
- an e-mail marketing campaign
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Step 1
Why Use E-mail Marketing?
When launching an Internet Marketing Campaign, E-mail marketing is lodged up there right next to SEO and Social Marketing. In order to make E-mail marketing a successful part of your campaign, you need to abide by some rules and follow certain protocol, under legally acceptable practices. -
Step 2
How to Get the Most Out of Your E-mail Marketing Campaign
First, you need to make sure that your e-mails are delivered to and received by your target audience. Your goal is to market your products or services and you can't do that if your base demographic does not even get to open your e-mails. There are ways to address this concern. One way is to pick an e-mail service provider that is in good standing with ISPs and spam filters. Make sure you choose an e-mail marketing vendor that is in the "Whitelist" so as to avoid getting blacklisted by ISP spam filters. -
Step 3
Second, you should give your target audience the option of receiving your e-mails in HTML or plain-text versions. Some people prefer the plain-text e-mails because phishing attempts have been made using HTML e-mails, which could lead to fraud. Some consumers are more wary than others when it comes to these types of phishing e-mails so it's best to give your clients some options when it comes to e-mail formats. Although it is much easier to track HTML e-mails, some people find it more bulky than the plain-text mail.
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Step 4
Third, make full use of the "From" and "Subject" fields in your e-mails, with consistency and readability as your key. Whether you use your full name or your company name, it is important that you pick one and stick with it. As for your subject, it would also help if you are consistent with it, whether you send weekly or monthly newsletters. Plus, it has to be catchy, concise and attention-grabbing, lest your reader deletes it immediately.
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Step 5
Fourth, you need to know your audience, meaning, you must have some background on your target recipients. You should know who you are marketing to and what products or services you are trying to sell or provide to them. That way, your e-mails will be more personalized and more appealing to your target audience.
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Step 6
Finally, you need to master two things-timing and tracking. Most e-mails are sent from Tuesday to Thursday to avoid the weekend highs and Monday blues. Tracking, on the other hand, involves some tricky website and e-mail manipulation: polls, click-thru ratio, and other group metrics.
