How to Make a Customer Complaint

Quality customer service is important for all businesses to maintain. However, there are times when an employee acts incorrectly or a product or service is not satisfactory to the customer. When these instances occur, you do have options as a customer to voice your complaint. If you follow the steps listed below, you should see positive results from your customer complaint.

Instructions

    • 1

      Maintain a calm tone of voice when making your complaint. Speak rationally so as not to escalate the situation.

    • 2

      Speak directly to the person involved. For example, if a cashier made a mistake, let him or her know about the error and provide the correct information.

    • 3

      Speak with a store manager or supervisor if you did not get the results you desired by speaking directly to the person at fault. In a retail situation, the on-duty manager may be able to resolve the situation.

    • 4

      Speak with or write to the owner or president if you do not receive the response you wanted from the store manager. Most businesses list the names of the owner or president, as well as a mailing address or phone number.

    • 5

      Contact the national customer service center by phone or Internet. Many websites provide a feedback form for customers.

Tips & Warnings

  • Putting your complaint in writing gives you a record of what was said and when, in case you need to refer to it or send it to another contact person.

  • Keep emotions out of your complaints when speaking or writing to company representatives to give yourself and your complaint more credibility.

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