How to Write a Newsletter Article
Newsletters remain an effective communications tool for businesses, nonprofits, community groups, neighborhoods, special-interest groups, political activists and others. Newsletters can help boost sales, raise money, build community, organize movements, provide guidance and, of course, inform a readership. Whether delivered to your mailbox or inbox, a newsletter lacking relevant and effective articles is not a good newsletter. If asked to contribute to a newsletter, follow the steps below to write an effective article.
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Instructions
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Understand the composition and demographics the newsletter audience and tailor your article accordingly to this constituency's interests and needs. Ask the newsletter's editor what your article word count should be, and whether you will need to supply either photos or graphics to accompany the piece.
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Read back issues of the newsletter to get a feel for the tone (for example, chatty, formal, academic) and use this tone in your article.
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Choose an article topic that you know your readers will benefit from or be entertained by (if you are not assigned a topic).
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Write the article from the third-person perspective to help ensure it is easy for readers to digest.
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Place the most important, relevant and captivating information at the beginning of the article; less crucial information can be added toward the end. Look to newspaper articles as an example: The data is provided in the descending order of newsworthiness.
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Include at least one sidebar, in which some key text is visually set apart from the main body of the article using a contrasting font or a text-box next to, within or just below the article. Popular sidebar content includes lists, resources, facts, how-to instructions and quotes.
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Proofread the article before submitting it by the specified deadline.
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References
- Photo Credit http://www.sxc.hu/photo/500790
