The Internet is an opportunity for websites to reach a global market of people. While having high end content such as videos, flash movies and high quality pictures are one key to running a website, it needs to have good traffic and high hit ratings to become successful. Increasing a website's hits requires some effort, but you can gain visitors to your site, and, hopefully, keep them coming back.
Advertise your website. This can be in the form of posting a link to the website on bulletin boards, chat rooms or news letters published on other websites. You can also use off-line marketing gimmicks such as fliers, newspaper ads or posters.
Run promotions, contests and give away free stuff on your website. Visitors are attracted to opportunities for winning something, or even getting something for free. The lure is in the object, but the reward is the potential website hits.
Connect yourself to search engines, other web sites and web rings. Being affiliated to a community helps to draw in a pool of potential visitors to your web site.
Optimize your website using search engine optimization techniques. Use potential, highly used keywords people use in search engines that relates to the content of your website.
Publish yourself and ask for reviews. Updated content on your website will keep the information fresh, giving people a reason to come back regularly. Reviews will also help generate visitors from other websites who have an interest in visiting yours.