How to Display Jewelry for a Show

You created a remarkable jewelry collection and your next step is to attract buyers at your next show. This is harder than it seems; your jewelry display needs to communicate to buyers both your style as an artist and your reliability as a business. However, this is a fine balance. Though you want to portray your business' reliability, do not be too conservative, as buyers may doubt your artistic abilities. In contrast, do not forget about practicality when you are adding flourishes to your display. This guide will teach you how to display jewelry for a show.

Things You'll Need

• Long Tables Table covers Price Tags Catalogs Brochures Business Cards Decorations (Depending on your look)

Instructions

1. Set up your tables. When you do this, keep your buyers in mind. Think about how the traffic should flow. For example, you might want to make the entrance to your booth welcoming by creating a larger opening space. You can do this by placing the tables in a U-shape, with the opening at the front, so that buyers will be invited inside.

2. Cover the tables with table covers. They should be of high quality. Do not make the mistake of purchasing cheap picnic table covers. This would give a bad impression to your buyers. Instead, emphasize the quality of your jewelry by purchasing high-quality cloths.

3. Place jewelry displays strategically. For example, if earrings are the highlight of your collection this season, place them in the most prominent position. This will lead the buyer's eyes to the most impressive pieces.

4. Place price tags. Depending on the prices of your jewelry, decide how to place your jewelry tags. If your jewelry is considered "fine jewelry," consider a more discreet method, such as using separate price sheets. Otherwise, place price tags on the jewelry, and make sure the price tags do not cover important parts of the jewelry.

5. Organize your literature. Even if buyers do not purchase your jewelry, you should make sure they take something with them. Place a stack of your business cards within easy reach to make sure that customers can take one if your jewelry interests them. Likewise, place your catalogs and brochures at the front table so that those browsing can easily find them. Business literature gives customers a sense of reliability and professionalism, and will help the image of your business.

6. Add flourishes. Keep the themes of your collection and jewelry line in mind when you do this. You want to make sure that your vision as an artist is translated effectively. For example, if you are a nature-inspired artist, it would not be a good idea to use trendy, abstract statuettes. Instead, take organic decorations such as leaves or living plants to decorate your booth.

Tips & Warnings

• Jewelry shows tend to take hours. Make sure you wear comfortable shoes so that your feet are not suffering by the end of the day.

References

• Contemporary jewelry; Phillip Morton; 1976