How to Write a Small Business Mission Statement

The mission statement is the most commonly used management tool in the business environment. Writing a mission statement is not easy. In fact, a mission statement may take up to two years to complete. Once written, the mission statement should focus on markets not products.

Difficulty: Easy

Instructions

1. Evaluate the company history. Determine important aspects of the past.

2. Pinpoint distinctive business competencies. Do what the company does best. Determine advantage over competitors. For example, Procter & Gamble’s competitive advantage lies in the company's ability to market repetitively purchased hygiene items.

3. Consider the company environment. Identify opportunities, constraints and threats. Example, if a casino is expected to open in a town, an opportunity has been created for real estate brokers, and hotels. However, the presence of a casino may be a threat to restaurants. Constraints may exist for a company that operates a childcare facility close to the proposed casino location.

4. Make achievable statements. Create vision of new opportunities for the small business. Do not focus on unrealistic ventures.

5. Be motivational. Provide guidance to employees and managers. Create a shared sense of purpose throughout the business.

6. Be specific. Provide direction for managers that must make decisions in order to achieve the company objectives.

[Alrady]

on 8/13/2009 Very important passing on to a friend that needs this. thanks

[believeinfamily]

on 7/22/2009 5* Great article. I think a mission statement is extremely important. Thanks for the helpful tips! :)

[hopekee]

on 7/13/2009 Great article! Thanks for sharing this, FIVE STARS!!

[capfriend]

on 7/10/2009 Good one! Mission Statements set the tone for your business. 5*

[mweise]

on 7/10/2009 Very well thought out :) Great article, 5*