How to Start an Advertising Career
Advertising is one of the most important aspects of any business. Effective advertising brings the commercial message directly to those who are the most likely to make use of it. An advertising career will generally require a four-year degree in either advertising or public relations, though entry-level jobs in advertising can sometimes be had without a degree.
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Instructions
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Contact an advertising agency. Some advertising agencies specialize in certain things, such as billboards or bathroom advertising, while others use different types of advertising media. Try to find out the types of clients that the agency caters to. For example, if you have a sports background, look for an agency that has many sports clients. This may help you get a foot in the door.
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Offer to work hard for less if you don't have a degree or any advertising experience. You can break into an advertising career by doing free or low-paying internships to gain experience in the industry. Entry-level jobs in advertising don't pay much, but if you work hard, you can parlay an entry-level job into a lucrative advertising career.
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Look for specialized media positions. Jobs in advertising are available in newspaper offices and at radio and TV stations. All of these businesses keep in-house sales people to sell their advertising spaces to local or national advertisers.
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Design mock-up ads if you are having trouble getting started with your career. Create your own advertisements for local businesses and present them to prospective employers. Employers may not be hiring you because they aren't sure of the quality of work that you can do. "Wow" them with some mock-up ads to get your foot in the door.
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