Things You'll Need:
- Computer with Internet
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Step 1
Sign up for HARO. It's so easy to sign up for this service, which emails leads directly to your inbox (see Resources below). Just type in your name, company and email address.
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Step 2
Peruse your leads. Three times a day, an email will come into your inbox full of about 20 to 30 leads. The only rule for responding is that your response is on target. For example, if you're a plumber and you're responding to a query looking for mechanics, that's a stretch. In order to keep the service free, and keep top reporters coming to the site, they want quality respondents.
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Step 3
Respond to a lead. The ad may ask for a quote or may just ask for you to send on your website link so the reporter/producer can screen you. I often respond with a short quote to the leads (most of which are for magazine/newspaper articles). I include my contact information. This way the reporter has everything in one email and can extract any part of my quote for use.
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Step 4
Get press. If the reporter emails back and is interested in your inquiry, you may be asked for more information or a follow-up interview. Sometimes the reporter sends you a link when the story airs with your information in it. Sometimes you won't find out you've been featured until you search for your name online (I use Google Alerts). If you don't land a spot, don't be too discouraged--there are plenty of leads going out per day and you're bound to get one.












Comments
yolandanichole said
on 10/21/2009 I'm going to try this. Thanks for the encouragement!
jsackett said
on 8/11/2009 I've been trying to get media exposure for a component of my business and have never had success. This sounds like a great service. Thanks for the advice!
cherylphillips said
on 8/2/2009 Big fan! 5*
sweaterart said
on 7/29/2009 very helpful. hoping to see some PR leads for my industry - apparel.
karileighk said
on 6/26/2009 Thanks for this helpful info. *5