How to Advertise Lawn Care

Lawn Care businesses in the United States are booming. More people use lawn care services since lives have become busy with work or outside activities. Lawn care can be time consuming and a lawn can become neglected because people don't have the time to properly care for their own lawns. The competition can be fierce because many lawn companies have entered the field and proper advertising can make a big difference. Advertising should be done throughout the year and not right before summer. There are many venues for advertising lawn services.

Things You'll Need

• Fliers Business Cards Car Magnets Refrigerator Magnets

Instructions

Getting the Word Out

1. Design or have a print shop design fliers. These should be mailed in the areas that you want to provide lawn service. Fliers should also be distributed in mall, grocery and department store parking lots; posted on community billboards; and can also be delivered door to door.

2. Design and have business cards printed. These should be handed to every new acquaintance that you meet at any type of gathering you attend where people may need the service. Town hall meetings are an ideal place to pass out business cards.

3. Advertise on free online sites. There are websites that allow free advertising such as Craig's List or Bizhwy.com (see resources).

4. Place an ad in the Yellow Pages of your local phone book and include all the services you offer. If you offer winter services such as snow removal or plowing, include that information. Depending on the money your business allocates for advertising, you can also advertise on local radio or television.

5. Offer current customers referral coupons giving them one free service and a discount to new customers they refer. Word of mouth can be a big contributor to new business

6. Invest in refrigerator magnets and car magnets. Place car magnets on your car or have relatives display them on their vehicles. Make sure you have the phone number well displayed so people can easily see it from a distance. Refrigerator magnets can be given to neighbors of current customers. If they don't need your service now, they might in the future.

7. Register with your local Better Business Bureau (BBB). When customers see you are registered with the BBB, it gives you credibility.

Tips & Warnings

• Make sure your work is consistent. Some lawn care companies will provide detailed, immaculate service the first few times and then the service deteriorates. This is a fast way to lose a customer. There are many lawn companies that your customer can turn to so be sure to keep up the same service you provide from the beginning. Always include your business license number so people know that you are a legal company and not a fly-by-night operation.

References

• More Information about Advertising

Resources

• Advertise on Biz Hwy
• Advertise on Craig's List