How to Succeed in Urban Fashion

Urban fashion is an ever-growing trend in the fashion industry. It is becoming more popular among designers and celebrities alike. This fashion type is a hip-hop, city life-inspired fashion that can be viewed from many different fashion angles. Urban fashion includes vintage and retro clothing as well as urban, rapper clothing. On the runway, urban fashion is often portrayed with vintage and retro designs. To succeed in urban fashion, one must master several factors.

Things You'll Need

• Clothing patterns Website Fashion marketer

Instructions

How to Succeed in Urban Fashion

1. Know your market. Urban fashion is targeted at the younger generation, which likes sexy, trendy clothing. Clothing items that sell well in urban fashion are fitted garments, such as corseted or clingy tops.

2. Purchase vintage and retro clothing patterns. You can buy a variety of patterns online from Victorian and Renaissance costume patterns to Ragtime patterns. Create garments following these patterns but use modern fabrics to create one-of-a-kind clothing statements that offer a modern vintage style.

3. Create a website to showcase your designs. No matter how fabulous your designs are, you cannot succeed without discovery. Place images of your creations on the web to expose people to your designs, gather a following of fans, and create an online portfolio of your work.

4. Hire a fashion marketer. Present a portfolio of your work to a fashion marketer, who can establish a relationship with the press industry and persuade them to attend your fashion event. When your designs appear in press publications, you will receive a swarm of publicity.

5. Schedule an event. Set up an urban fashion event to officially present your collection, and have your fashion marketer ensure that the press will attend. Showcase your most impressive designs on the runway.

Tips & Warnings

• Perseverance is essential to succeeding in urban fashion. Expect rejections, learn from them, and try again.

• Beware of criticism. The fashion industry is extremely competitive and critical.

References

• Urban Fashion Network