How to Market Stress Balls

Stress balls are a type of product that can be sold directly to other businesses. The success of business-to-business (B2B) sales depends on showing your customers how your stress balls will benefit their company.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

• Stress balls (variety of shapes and colors) Silkscreen Silkscreen ink

1. Evaluate the stress balls you stock and brainstorm potential businesses that might be interested in them. If you have specialty shapes, they can help you in choosing your target markets. For example, if you have stress balls in the shape of a football, you can consider sporting goods stores or sports teams.

2. Continue brainstorming, this time focusing on companies that specialize in stress relief, or taking the stress out of people's daily lives. These can include massage therapists, psychologists or even tax consultants.

3. Use your silk screening equipment to create a few sample products. Stress balls are often used as marketing tools. The name of a company is printed on the stress balls and given away to customers. Print the names of the companies you brainstormed onto your samples.

4. Give your samples to the marketing manager for the businesses you have chosen to target. You can make your presentation through direct mail, but it is more effective to make your pitch in person. Discuss the potential of the stress balls to reach the business's customers. Remind them that stress balls are likely to be kept around and used, so the company logo will be seen repeatedly.

Tips & Warnings

• Check into getting new stress ball shapes that can expand your potential market base.