How to Use PRWeb
Getting the word out about an event, product announcement or to attract new customers can be relatively easy if you choose the proper marketing method. PRWeb is an online news hub that enables press releases to become an integral part of a company's marketing, visibility and even search engine optimization.
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Instructions
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Go to www.PRWeb.com and create a user account which is free. Once your account is created which only takes a few minutes, you will be taken to the News Management Console.
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If you are a novice and will be writing your first press release, don't worry. When you are looking at the News Management Console on the left-hand side it says, Press Release 101, and you want to choose Guide to Writing Your First Press Release. This downloadable guide will walk you through step by step.
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If you prefer the hands-on method, use the Quick Start in the middle. Here you will find a template that you can use to create your press release. The template gives you literally all of the components to writing the press release from the headline to the final paragraph with complete details with what is needed in each section.
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If you are uneasy at this point and do not want to write it, in the Quick Start section choose Get Professional Help from Our Editors. This is a service that has different levels of assistance you can pay for. This might be the option to put your mind at ease knowing that your press release will have all the necessary components to give you a desired result.
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It's time to submit your press release. On the Quick Start menu in the News Console Management page, click the Start Now button. You will choose the press release package that meets your needs. Determine if you want a standard release, social media, SEO visibility or media visibility. Once you have chosen the distribution package, then you upload your press release and click Submit.
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Tips & Warnings
You can target the specific demographic for your press release whether it's local, regional or national. . An important component of PRWeb is that it tracks visibility statistics. In order to view the statistics you must log in to the News Management Console. Click the graph icon on the far right side to view your Visibility statistics. If you do not get the desired visibility that you planned for, you can remedy this several ways. You can upgrade your distribution level, check the target audience you focused on by way of category and view who your competitors are. Another factor affecting visibility is the inclusion of logos, videos or even podcasts. Press releases remain in the archives until you delete them.
