How to Choose a Domain Name for SEO
The domain name for your Website is of crucial importance. It is the equivalent of both a physical store's actual location, as well as its most distinguishing marketing characteristic. The quality of your domain name can make or break your Website, especially in the opening phases when you still have not established a reputation. To pick a great domain name, you need to understand how you can follow the best search engine optimization, or SEO, practices in order to be as successful as possible.
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Instructions
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How to Choose an Effective Domain Name
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Research the important keywords and key phrases related to your niche, industry and business. You can do this by taking advantage of free keyword tools such as the Google Adwords tool or by using more advanced keyword software programs available for purchase such as Wordtracker and Micro Niche Finder.
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Eliminate undesirable keywords by searching for the competition level. You can manually perform searches in Google, checking for the phrase count that results, or you can once again use more in-depth tools.
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Pick a domain name that is as short as possible. Jamming 20 keywords into a Web address is not effective. Ideally, your domain name should have three words or less.
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Try to find a domain name that people might type directly into their Web browser bar. This will add to increases of direct traffic to your site, as well as demonstrate a strong association with your niche and market.
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Opt for a .com address first, but don't be afraid to use a .net or other domain name extension if all of your choices ending in .com have been taken.
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Use one or two dashes if necessary. If the perfect domain name for your company is taken, such as www.perfectdomainnameforyou.com, you can use a dash to separate words, resulting in an address like www.perfect-domainname-foryou.com.
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Tips & Warnings
You can utilize LSI, or Latent Semantic Indexing, to pick a strong SEO domain name. Use words and phrases related to your niche without using exact keywords that may already be taken and you'll still receive SEO benefits. Consider purchasing up your domain name across a variety of different extensions (.com, .net, .info) to prevent competitors from stealing your traffic.
