How to Make Advertisement Flyers

Graphics & Photos

Advertisement flyers are an efficient way to promote a product or service. They can be bulk mailed, inserted into the local paper, distributed by hand, or sent as an electronic attachment through email. Create an attractive flyer that speaks to the needs of consumers and you'll boost the response to your advertising message.

Things You'll Need

• Computer
• Digital Photos
• Clip Art
• Word Processing Software
• Printer (optional)

Instructions

1. Gather electronic images of the product or service to be featured on the flyer. Take photos with a digital camera, or if the business is a franchise, the corporate website may have images available for download.

2. Define the goal of the advertising message and create a catchy headline. This should be a powerful statement that's sure to capture consumers' attention by appealing to their self-interest in a positive way.

3. Keep the message in the copy brief and to the point, focusing on benefits first. Appeal to the emotions. Use clearly defined bullet points to make the text easy to scan. Conclude the message with features that describe the product or service, and include contact information.

4. In addition to product photos, go online to collect colorful clip art that will complement the advertising message. If it's a holiday flyer, use eye-catching graphics to match a festive mood.

5. Design the flyer's layout using software like Microsoft Word, Publisher or Adobe InDesign. Use eye-catching color and large photos to capture attention. Set the headline in large type, use subheads to break up copy, and keep line lengths short for easy reading.

6. Print the flyer or save it as a PDF (Portable Document Format) file. If printed, determine the quantity needed by how it will be distributed. If sending electronically, have a list of carefully researched email recipients ready.

Tips & Warnings

• Five times as many people will read a headline as will read the flyer's copy, so make the headline count. If printing the flyer, use recycled paper and note it on the flyer with the recycled symbol. Include a call to action with a limited time offer or other incentive to entice customers to act now.

• Don't overload the flyer with too much text and don't crowd it with too many images. Less is more. If emailing a PDF version, make sure the recipient is open to receiving ads this way. Never send spam to potential customers.

References

• Ad design
• Free images and photos
• Successful advertising copy

Resources

• Read this Article in Spanish
• Design Flyers