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Step 1
Develop relationships with real estate agents. Most clients will go to a real estate agent first when looking for a new home or even to get information on how to refinance their home. If you walk into a real estate business make sure you have plenty of cards and also make sure you get the names of the agents and phone numbers so you can check in with them from time to time to see if they have any hot leads for you. This will hopefully put you first in line when a real estate agent has a client with questions about mortgages.
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Step 2
Use Sales Genie. Cold calling is a technique you can use as well. Sales Genie will provide you with 100 free leads of types of business and approximately how much they are making each year. Business will be a good resource for refinancing a loan or will also be a good prospect if they are looking to move or expand their business.
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Step 3
Sign up with Lending Tree. This lead generation web-based company boasts to have the highest conversion of leads on the internet. On the top right of the website you will click on "Lenders: Join our Network". Fill out the questionnaire with your information and also specific types of leads you are looking for. A lending tree representative will contact you in about two weeks after you fill out your registration and get you going on your internet generated leads produced by Lending Tree.
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Step 4
Research your lead source companies. Some companies that you can obtain leads from the internet are "Exclusive" or "Non-Exclusive". This is a very important question to ask of the lead generation company. Exclusive leads are the best but they will be more expensive, a non-exclusive lead that many companies will have access too should be less expensive.
