How to Get Marketing Analytics with URL Click Count

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By paigeturner
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If you are using Twitter or social media tools to share URLs for advertising your blog, or articles you want to promote, it is useful to figure out how many times your viewers clicked on your tweeted or posted URLs. If one post or article gets more clicks than others, then you can identify the types of articles your reading audience prefers as well as gain clear marketing analytics that you can base your marketing strategy on. Here is the step by step methodology to get started with obtaining marketing analytics for your tweeted or posted URLs.

Difficulty: Easy

Instructions

Step 1

Set Up Your Budurl Account for View Count Statistics

Go to the budurl website. Sign up for an account. (Note: This can be an optional step - look at Step 4 for further details. Also, you can use tweetburner instead of budurl for the same purpose if you want to.)
Step 2

Shrink the URL You Want to Post or Tweet

When you want to tweet out or post your URL, take the long URL for your article and copy and paste it into the "Enter Large URL" section on the top of the budurl web page. Click on Shrink It.
Step 3

Post or Tweet Different Versions of the Shortened URL to Get Marketing Analytics

Use the shortened BudURL link anywhere. You can also create multiple BudURLs to point to the same location. Use the different BudURLs for the same article with different target audiences in order to determine which audience responds best to the same article. You will get different view count statistics for each budURL you posted a link to or tweeted.
Step 4

Collect the Marketing Statistics for User Click Count on Your URL

Check your account to determine your stats on URLs created. The free account allows you to track upto 250 URLs. If you are not interested in creating an account, you can shrink your url using bud url (as an example: lets say your url is shrunk to http://budurl.com/b21c) and then use the same url with a "/s" (http://budurl.com/b21c/s) to get a click count for that particular url. Once you have these simple marketing analytics in place, you can target different types of articles to different audiences in order to increase your overall viewer base.