How to Create a Network of Business Connections
Businesses are built on connections. Successful businesses are built on good connections. Although you may not think so at the time, the person who you share an elevator ride with or the person sitting next to you in a conference can be a part of your business network.
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Things You'll Need
- Business cards or materials with your contact information
- Rolodex, business card holder, PDA (e.g., Blackberry), or computer file of contacts
Instructions
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Thank about the type of network you want to create. Business connections are like a web. Each interaction you have with someone is another part of the web that leads you to new connections. Pick out some key areas that you want to start to develop contacts. When you encounter people with these connections, you will be reminded of your interest.
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Be prepared to exchange contact information. Keep an inventory of business cards on hand to make exchanging information quick and easy. If you are more technology-focused, create a v-card that can be easily attached to email and sent from your PC or Blackberry.
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Locate like-minded people. Consider creating a LinkedIn account to keep in touch with current contacts and to develop new ones (see Resources). You can also research organizations in your field where you can obtain membership. Alumni associations are a great starting place. Scan your local newspaper for networking events in your area.
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Who should you connect with? Everyone! Take as many opportunities as you can to find out what the people you meet do. Try to find a commonality or a connection. Tell them about what you do.Offer them your business card and ask them if they have one that you can have. Keep track of the contacts you collect in a Rolodex, with a PDA such as a Blackberry, or through your contact list in Microsoft Outlook.
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Do some light research on their companies. If you find yourself in the position of needing services that someone you've met offers, give them a call. If an opportunity comes up that is related your commonality, invite them to participate.
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Stay in touch. If you haven't seen or heard from a contact, send them an email just to see how things are going--they will appreciate it. Before you know it, you will have a fully functioning business network of connections.
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Tips & Warnings
Business creates business. If you are able to engage someone you're newly connected with, they will return the favor. The key to building a network is maintaining the connections. Even if you can't be of service to them, drop them an email just to stay connected. Conferences are great places to connect. The attendees all have some type of common interest. If you travel for business, pick up contacts in each place you visit. When you return, it's a great opportunity to reconnect. You may find new opportunities to collaborate.
