How to Build Your Opt-in Email List
An opt-in email list is a powerful income-generating tool. Not only does your list allow you to instantly test marketing or new product ideas, but it also gives you the ability to maintain website traffic during off-peak traffic periods. With a large opt-in email list, site owners can launch a special promotion to quickly reel in the traffic and earnings. Due to unscrupulous marketers using spam and phishing scams, many people are leary of emails, but there are still a few tried and true methods that can be used to generate an active targeted opt-in list relatively quickly.
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Things You'll Need
- Website
- Lead capture page
- Autoresponder
- Freebie with value
- Product or service
Instructions
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Instructions
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1
Understand where you can find your target audience. This depends on the product or service you are selling. For example, a natural health forum would be a great place to find potential customers for a vitamin drink, while a free traffic exchange would be the right place to advertise a better way to get additional traffic to websites.
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Develop a method to entice people to provide you with their contact information. The best way to do this is to offer something from your website that they would find useful in exchange for their email address. People are more likely to purchase a product or service from a website where they receive a complementary service or download a free e-book that they find useful.
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Use a free autoresponder service to collect email addresses from the contact form. One of the best available is getresponse.com.
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Set up your autoresponder to send an immediate reply from your autoresponder as soon as you receive the contact information that includes a link to the promised information. Do not try to sell anything to the potential client in the first mailing. This is not a good way to build a business relationship.
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Continue to send out at least one message per month to keep communication lines open. You don't want to constantly bombard your prospects with sales requests in each email, so include new resources that have become available at your site. These can include free articles that you can source from copyright-free places or websites that you partner with.
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Create resources of real value for your website. Writing your own articles is the best option if you have sufficient general industry knowledge about your business.
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Tips & Warnings
The rule of thumb for a successful newsletter is 10 percent sales pitch, 90 percent good content. Contact potential joint venture partners with big lists to help market your product. Offer them half of the profits. Although this sounds steep, they will easily reach more people who are likely to buy through them if he/she endorses your product. This arrangement is a double bonus. Not only are you making sales without spending marketing dollars, you are adding buyers from the joint venture to your list.
