How to Create an Opt-in Email List
An opt-in email list is an effective marketing tool. Its usefulness ranges from test marketing of new product ideas to a web traffic booster during off-peak traffic periods. Even with the problems caused by unscrupulous marketers, like those that distribute spam phishing scams, there are still tried and true methods that can be used to create a successful, targeted opt-in list. Creating a targeted email list can be your road to financial freedom because the consumers who have chosen to receive your emails come to trust in you and your products.
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Instructions
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Publish an online newsletter, or ezine, once or twice per month that is related to the interests of your target market.
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Use an autoresponder service like GetResponse.com to handle all of your opt-in email chores. GetResponse will provide you with a code for your website sign up form as well.
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Write an ebook or special report to offer as a free giveaway. These free ebooks or reports are typically about 12 pages in length and need to offer original, valuable information related to your target market. Writing takes a bit of practice, but if you really feel that you can't write, you can hire a writer to write your free giveaway for you.
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Do not try to sell anything in your initial report or contact email. This tends to start the business relationship off on the wrong foot because consumers might think you are sending spam to make money.
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Frequent discussion boards and forums that your target market visits and post regularly. Become the resident expert on your topic. Do not try to spam them with your website products or services, but include a link to your subscription page within your tagline if it is within the forum's rules.
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Write articles of interest to your target market and distribute them weekly to online article directories. Do not promote your site directly within the articles, but include a link to your opt-in page within your resource box.
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Continue to send your newsletter to your subscribers on a regular basis. In addition to original content, include some information about new products or services your site is offering or developing.
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Make it easy for prospects to sign up for your newsletter. Have a sign-up form on each page of your website. List any benefits that signing up will qualify them for like free merchandise or secrets to success.
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Purchase a list from a list broker as a final option, though a quality list can be expensive. There are many cheap lists, but the old adage "you get what you pay for" definitely applies here. Make sure that you buy an opt-in list from a reputable broker, not a spammer who has already sent hundreds of spam emails.
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