How to Make an Event Flyer

Make an event flyer to attract your audience.

Making an event flyer is a creative experience that can let party planners, hosts and marketing professionals attract potential customers or invitation recipients to an event. Designing a flyer requires drawing mockups, identifying fonts and colors, and including all the information and graphics needed to achieve the best advertising impact. Before printing your event flyer, work out all the details on your mockup. Design your flyer based on style, audience and purpose of the event.

Things You'll Need

• Paint or publishing software
• Drawing paper
• Pen and pencil
• Colored pencils

Instructions

1. Brainstorm color schemes, fonts, designs and layouts of the event flyer. Consider your audience preferences, event colors and paper color. Create a mood board to mix and match different markups before working on the next stage of the design process.

   Concentrate on what your audience will expect when reading your flyer. Provide a call to action within your flyer at the beginning, middle or end. Making an impressive, detailed event flyer requires time and patience to achieve the best impression.

2. Sketch two mockups on your drawing pad. Add colors, fonts and photos to the layouts. Place the mockups aside for three days then return to finish the overall design of the project. Enter and draw the final design in publishing software. Use such publishing software as Microsoft Publishing, Adobe Photoshop or Inkscape to create an impact with your design sketch.

3. Ensure the publishing software offers lines, typography options and other features to allow free hand drawing on a template. Upload photos or use stock photos available on your software to add to the event flyer mockup. Adjust photo sizes, fonts and colors as necessary while making the event flyer coordinate with your company or event's color scheme. Consistency in colors, fonts and other materials is the basis for managing the flow of advertising materials.

4. Add the date, time and location on the footer of the event flyer design. Use a contrasting color to the background for this information to make sure recipients can read directions or requirements to attend. Take time to edit, proofread and adjust the event flyer before printing.

Tips & Warnings

• Mockups allow you to see your ideas before you master the colors in a software program.

• Ask a graphic designer or desktop publisher to assist in translating your sketches from pad to your software.

• Focus on consistency, edginess and professionalism when making a flyer.

• Too many colors and fonts can distract from the actual information.

• Do not print beyond the ink borders because this takes away from the design.

• Do not use capitalization on all of the text.

References

• Tutorial 9; Create a Simple Flyer; David Leggett; May 2008
• Tech-FAQ: How to Make a Flyer

Resources

• Broker Agent Speakers Bureau; 16 Things Every Event Flyer Should Have; Darlene Lyons