How to Get Buyers to View Your House

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Selling a home can be a major undertaking, and it may seem as if your work is for naught if no prospective buyers come through the door. Although an entire industry has been built around the task of getting potential buyers to your house, just a few steps can dramatically increase the number of possible buyers that view your house.

Things You'll Need

  • Camera
  • Gardening tools
  • Neutral-colored paint (optional)

Advertise your home. While this step may seem obvious, too many buyers simply list their house on a "For Sale" site and let it sit with minimal traffic. To maximize the number of potential buyers who see your house, list it for sale with an agency, take pictures (or have your agent or a professional photographer take pictures) to post on the Internet and consider using popular online venues such as Craigslist and Twitter to post sales notices and updates about your property.

Cut the lawn. A well-kept lawn tells prospective buyers that the homeowner cares about his property. By cutting the lawn, trimming shrubs and maintaining other landscaping items, you send a subtle message to your buyers that the home is well maintained and can look very nice from the street.

Finish your "honey-do" list. Commonly overlooked maintenance items, such as missing shingles and peeling paint, can turn away prospective buyers who perceive these issues as a lack of maintenance on the home (not to mention that houses with these issues simply do not look good). For an effective real estate presence, replace any missing shingles, paint the front door and any visible trim and repair any cracks, gaps, or holes in sidewalks and other flat surfaces.

Clean up. If you usually have toys, remnants of projects, hobby paraphernalia or other loose items lying around, put them away. Prospective buyers like to envision a house as neat and tidy, and the presence of clutter can be a significant deterrent. This same rule applies to larger toys as well; if you normally have an RV or boat in the driveway, for example, consider renting a storage space to keep the vessel until the house is sold.

Tone down any wild colors. If your house is painted an unusual or bright color, consider applying neutral paint to tone it down. While bright colors may initially grab a prospective buyer's attention, many people do not want to purchase a house that seems ostentatious. Apply some primer and neutral-colored paint to help the house blend in to the neighborhood, or hire a professional painter to resolve any color contrast issues.

Tips & Warnings

  • Advertising is exceptionally important; remember, people will look at your house if they do not know it is for sale. Put your best foot forward with a neat and pleasant exterior, but be sure to clean and maintain the interior as well to convince buyers that your house is well-maintained.
  • Under no circumstances should you misrepresent your house in an attempt to obtain more prospective buyers; not only does this tactic frustrate and turn away home shoppers, but it also may be illegal in some jurisdictions.

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