How to Promote a Makeup Artist Business

As a freelance makeup artist, it can be difficult to find clients on a consistent basis. That’s why it’s so important for you to network as much as possible and to promote your makeup artistry services every chance you get. It may seem excessive, but networking and promoting is what lands you clients. And after all, clients do pay your bills right?

Difficulty: Moderately Challenging

Instructions

Things You'll Need:

• Business Cards
• YouTube Account
• Fair Booth

1. Generate business cards fit for a professional makeup artist. Create flashy business cards that will attract the attention of potential clients. When standard black and white business cards are handed out, more often than not they land in the trash. Hire a graphic designer to create outstanding and flashy business cards that are too beautiful to discard. You’re a makeup artist, which means you are in the business of making people beautiful, project that through the design on your business card.

2. Create Videos on YouTube. Aside from funny videos, one of the main reasons women head over to YouTube is to watch makeup tutorials. Generally, the women who teach makeup tutorials on YouTube are simply women with an interest in makeup. Upload makeup tutorials on YouTube on a regular basis and put your booking information in the sidebar. Push your status up to guru by proclaiming your professional as a makeup artist. It will build your reputation and your subscriber base instantly. After all, what woman would turn down free education from a professional makeup artist?

3. Rent a Booth at the Fair. Most makeup artists would scoff at this advice, but hear me out. No, I am not suggesting that you open a face painting booth and paint purple butterflies on the faces of 10 year olds. I’m suggesting that you decorate your makeup artist booth professionally, preferably as a makeup counter and offer to do discounted makeup on women that are passing by. Bring a friend with you to be your demonstration model in order to attract those first few clients. Bring your makeup artist portfolio and leave it out in the open for the public to see. Make a big sign of your usual rates and your discounted rates for the fair so clients see just how much they are saving. If you charge $45 for each makeup application, it will be easy to make over $1,000 in just one day at the fair. Don’t forget to bring your contact information and business cards so people can contact you when they need a makeup artist.