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Step 1
First thing you need is a list (leads). Without a list, sending random emails can be considered spamming and not only be deleted, but your email account could possibly be closed down.
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Step 2
You can build a list in many ways such as capture pages, newsletter subscriptions, or by purchasing leads. Be cautious... you may end up purchasing very old leads or low quality leads. I personally never purchase leads, and find that results are far more satisfying when using my own personal opt-in leads. You already know they're interested and current.
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Step 3
Consider using auto-responders. Auto-responders are pre-set emails that you can set and forget. A prospet is more likely to consider your product after 3 viewings.
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Step 4
I suggest doing a great amount of research on email marketing to perfect it. When it's done right, your results can be amazing. Good luck, and start workign on some great email campaigns. To much success...
