How to Use Custom Envelopes to Market Your Home Based Business

Custom envelopes can add extra punch to the mailings you send to market your home based business. You want your business to be taken seriously, and your prospective customers will be more likely to do this if you make an impression on them through your direct mail campaign. Plain envelopes do little to entice recipients to look inside. Custom envelopes emblazoned with your company logo will make recipients curious enough to keep investigating.

Difficulty: Easy

Instructions

1. Choose a Printer for Your Custom Envelopes
   Custom envelopes are the cornerstone of many online printing services. These outlets can produce high quality custom envelopes in a multitude of styles and colors complete with your company logo, slogan and insignia. It can all be done online delivered to you by mail. Compare the prices and shipping costs of several printing companies before choosing a service, as this is a competitive business and the prices can vary widely. Shop smart to get the best deal on your custom envelopes.

2. Develop a Hook to Include on Your Custom Envelopes
   Your custom envelopes are the first chance you get to make a good impression through your mail marketing campaign. What do you want to say about your services? You will definitely want to include the name and logo of your company, but what will you include as a hook? Think of something you can put on your custom envelopes that will make people curious about what is inside. A clever statement about your company, a hint at saving money, the promise of a discount, etc.

3. Match Your Custom Envelopes to the Contents
   Ideally, you will use the same printing service to print custom envelopes and the contents. If you are trying to save money on your printing and stationary, you may have discovered a way to print your own letterhead and perhaps only need a printing service for the custom envelopes. In such a case, you need to be sure that the letterhead you make closely matches the custom envelopes. To avoid costly mistakes, order the custom envelopes first, and wait until they arrive to print your letterhead. This will help you to develop the best match.

Tips & Warnings

• Proofread your custom envelopes carefully before submitting your order to a printing service.

[goldiec]

on 10/22/2009 Thanks for the great tips on How to Use Custom Envelopes to Market your Home Based Business! 5*

[sabrinacareer]

on 7/29/2009 good detailed info to use custom letters to market your business