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Step 1
Contact Best Friends Animal Society or Last Chance for Animals (LCA) about converting to a humane model. They will be glad to assist you with obtaining dogs from shelters, as well as help promote your business. They are reputable animal welfare organizations that are known nationally (see Resources below).
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Step 2
Set up meetings with directors of local animal shelters and rescues in your area to see about an arrangement whereby you can obtain dogs from them to have available for adoption at your store.
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Step 3
If dogs are all you sell, odds are you won’t be able to survive in business with just shelter dogs, as the adoption fee you’ll charge will only be around $300. Look into hiring a full-time groomer and/or selling pet food and supplies. There are various pet stores in the Los Angeles area that have shelter dogs and are doing well (see Resources below). If you sell pet supplies, but still don’t think you will profit with rescue dogs, look into expanding your inventory. In spite of the poor economy, people still love their pets and there will always be a demand for pet supplies, including specialty gift items. Consider unusual items that no other pet stores in the area carry. Pet food delivery might be a viable option for having an edge on the competition.
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Step 4
If you do convert to a humane model, especially if you are the first in your area to do so, alert the media including local newspapers and TV stations. People will be very happy to hear the news of a pet store in their area that has rescue dogs, and you will be giving a big boost to your business at the same time.












Comments
ilivetoteach said
on 6/20/2009 Great suggestions.
bikewithmydog said
on 6/1/2009 I am printing this one and giving it to ALL my retailers in Canada!