How to Become a Jingle Composer
Becoming a jingle composer is different than deciding to start another kind of business. No formal training is required, and you don't need a ton of credentials to sell your jingles. The main way to become a jingle composer is to have a great product.
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Instructions
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Enroll in marketing and advertising classes. Although there are no formal requirements to become a jingle writer, marketing and advertising classes will help you as you write jingles and as you market yourself. You will learn how to present yourself so the company will want to purchase the jingle you've written.
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Learn to read and write music. Jingle composers have to know which notes a jingle is composed of to sell it. You can't just walk in and hum the tune; you have to be able to present it. Learn to read and write music by visiting Data Dragon or taking a few courses in music at a community college. See "Additional Resources" for link.
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Compose jingles. Select a few local companies with a radio or television presence that don't have a good jingle. Think about the companies and the services they provide--as well as their target market. Then, write them the best possible jingle you can think of. It helps if you know how to play instruments and read music so you can demonstrate the jingle.
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Set up an appointment with the owner or manager of the business you've written the jingle for. Explain that you're a jingle composer and that you've created a jingle for his company. Let him know he is under no obligation to purchase the jingle, but that you would like to give him the opportunity to hear it. Then, play the jingle for him. Use visual aids and props to get the point of your jingle across.
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Continue the process. As you continue the process of creating jingles for companies, you eventually do become a jingle writer. Companies will refer other companies and you will make a name for yourself. Create a website and market yourself in order to gain more clients and get new jingle composer jobs.
By following the steps above, you can become a jingle composer and have a lifelong, rewarding career.
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Resources
- Photo Credit www.istockphoto.com
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Comments
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In answer to "How to be a Jingle Composer" eHow Money article.......Yes you have to be able to play an instrument and no you don't need to learn to read music, I don't read music and I have composed 4000 jingles, 100+ TV theme tunes, certainly you need to have the facility to record your Jingle etc and music software such as Logic Pro, Cubase allows you to do this, if you want to play in an orchestra then yes you need to read music, David Arnold (James Bond incidental music composer doesn't read music, he has an arranger to score his music out in notation form ready for an orchestra !
