How to Opt Out Of Google AdSense Interest Based Advertising On Your Website

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By Walkaboutangel
User-Submitted Article

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Many AdSense publishers have recently seen a decrease in their income from ad clicks on their websites. Some publishers believe that interest based ad selection is therefore not working for them. This new program has been phased in recently to replace keywording and relevant ad placement. You have a choice to accept this new system or to opt out of it. Opting out is very easy and is not permanent. You can choose to opt back in at any time. If you choose to allow interest based ad placement on your website you must change your privacy policy to reflect the fact that behavioral tracking is being utilized and that information concerning the internet activities of your visitors is being collected and distributed to advertising networks. If you want to opt out as a publisher, follow these easy steps and your website will return to ad placement that is relevant to the content of your website.

Difficulty: Easy

Instructions

Things You'll Need:

Computer access to the internet
Access to your AdSense account for your website

Step 1

Login to your AdSense account.
Step 2

Select the tab that says "My Account" and click it.
Step 3

Scroll down to Interest-based Ads Preference. Click "Edit"
Step 4

The default setting is to accept interest based ad placement. Click the box by the choice that says "Do not show ads based on user interest categories. Visitation information from my sites will not be used to help create interest categories."
Step 5

You have now opted out of interest based ad placement and ads relevant to the content on your website will now be served.

Tips & Warnings

If you as a consumer do not wish to be tracked you will find instructions to opt out of consumer tracking in the article in the resource section.
If you choose to allow interest based ad placement on your website you must change your privacy policy to reflect the fact that behavioral tracking is being utilized and that information concerning the internet activities of your visitors is being collected and distributed to advertising networks.

Resources