How to Manage a Cell Phone Store
Whether you're planning on starting your own cell phone store or if you're about to interview for a cell phone managerial position there are a few considerations you'll want to take into consideration when getting ready to manage a cell phone store.
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Instructions
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Develop relationships with wholesalers. You'll need to have access to your carrier's cell phones and accessories for those devices. In most cases you'll work with one major cell phone supplier if your cell phone store is single-carrier based. Talk to your wholesalers and get on their good side; the more they want to work with you the better deals you'll receive. In terms of accessories, there are many wholesaler options, however NuCourse and Tessco offer good starting points.
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Create in-store promotions. For instance, accessories typically sell for $20 to $30, however they usually only cost several dollars to buy. You could offer "Free accessories" with the purchase of a phone, or "buy two phones get free chargers." Determine the profit you are making per contract and figure out what you can give away to drive traffic. If you have the funds, market your promotions in the local newspaper and via radio stations, as they tend to cost less than TV commercials.
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Learn about your competition. Verizon offers different minute plans and data offers than AT&T and Sprint. Learn what your competition offers and train your employees to talk about the highlights of your plans versus other plans.
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Set up monthly training meetings with your employees and make those meetings mandatory. In the cellular industry there is typically at least one new advancement introduced at each major carrier in any given month; learn this new technology or offering and inform your employees at your store meeting through a training session. Also ask your employees to share their monthly goals and have them explain to everyone how they plan to meet those goals.
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Tips & Warnings
Each store will run differently based on the demographics of the area and the type of phones you are selling. If you are working with a single carrier, such as Sprint, you will work with several wholesalers, whereas selling many different services can lead to more business relationships. The more relationships you develop the better deals you can find and ultimately the more successful you can be.
