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Step 1
Outline what your business will be. We know in this case it will be a broadcast company channel like ABC or CBS. The channel will carry a news program thrice daily and will have first-run original programming with game shows, dramas and sitcoms.
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Step 2
Give an idea of the current business climate of the industry you are about to enter. Demonstrate why it's a good time to start up a broadcast company. Explain what your competitors do and how you can do it better in the market you plan to serve. Perhaps lack of competition is the reason you want to start up in the first place. A segment of the population is not being served, and you feel you can serve them.
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Step 3
Formulate a marketing plan for the network itself. Begin with a plan for the launch of the network, and then describe how you plan to maintain viewership through your marketing plan. Perhaps you plan to advertise on all public transportation buses and you've struck a deal to display your news team on half the billboards in the city for up to 6 months before launch. Brand the station with an attitude and slogan like, "News 10, Growing Together."
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Step 4
Write out an operation plan where you cover running the station every day. This will include the number of employees and type of equipment needed. Consider that the station will run 24 hours per day and that news happens all the time. Sum up what is to be expected of each staff member. Things will run smoothly if everyone knows there role. Define these in this section.
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Step 5
Show how the venture can be profitable with your financial plan. Explain where the capital for the venture will come from. Maybe you have a group of investors lined up to front you the seed money for the network. Determine how they fit in to your financial plan. Estimate a growth range within the first 5 and 10 years in the face of day-to-day operational costs. Determine how all monies will be allocated within the company, and begin keeping financial records like cash flow and balance and income sheets.
