How to Improve Product Promotion
Product promotion is a great way to encourage sales and introduce or differentiate a product from that of a competitor. When considering product promotion, it is important to start small. If you have designed a vitamin for hamsters, it will be easier to promote the product through a locally owned pet store than a national chain. Another important thing to remember is to keep at it. If one promotional method doesn't work, try another.
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Instructions
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Hire a product demonstrator. For instance, a vacuum expert demonstrates the merchandise then answers questions or passes out brochures. A food product demonstrator passes out free samples to create consumer interest. Film a video with a demonstrator discussing your product, which you can run on a loop in the corner of the stores that sell the product, or make it an event with workshops and tutorials.
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Hold contests to improve product promotion. Contests or sweepstakes increase brand awareness. Hold a contest where customers are automatically entered. Or place an ad in the newspaper where consumers fill out and send a form through the mail.
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Create coupons. Design the coupons yourself with a graphics editor or hire a freelance copywriter to do the job. If you have the names of loyal customers on file, send the coupons through a direct mail campaign. You can also use companies, such as Valpak or Clipper Magazine, which specialize in local business product promotion. Another option is to print coupons on the back of receipts.
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Sell the product at a discount. Temporarily offer the merchandise to consumers for a percentage off. For example, a salon owner who wants to promote a line of hair styling products may provide 10- to 20-percent discount as an incentive to generate sales.
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Set up displays at the point of sale. It doesn't have to be an elaborate display. Fill a bin with pens or perfume at the register as an easy way to increase sales and to promote the product.
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Tips & Warnings
Add a coupon code to your website so that consumers can apply the discount to their order. A well-designed press release may yield a write up in the local paper, furthering your product promotion efforts.
