How to Avoid Wrinkle Cream Scams

Wrinkle creams are sold everywhere, ranging from discount stores to the fanciest department stores. They are also sold online, of course. If you have ever shopped around for wrinkle cream or other beauty products that claim to fight the aging process, then you already know that the retail prices of these anti-aging products can vary wildly. We have a powerful psychological urge to believe what advertisers tell us, and advertisers understand this and try to use it to their advantage. For a step by step plan about how to avoid these particular scams, please read on.

Difficulty: Moderate

Instructions

1. Your first step is to refuse to buy into advertising promises that sound very difficult to believe. When it comes to advertising, remember the old adage "If it sounds too good to be true, then it probably is too good to be true." Listen to your gut instincts. Manufacturers of wrinkle cream products spend a lot of money hiring ad copywriters who are well trained to write ad copy that is designed to push all of your emotional buttons as a consumer. They want to win over customers, so they appeal to our powerful desire to stay youthful looking forever.

2. In addition to refusing to buy into the button-pushing language that ad copywriters use in their wrinkle cream ads, you will also want to keep a skeptical attitude about the models that beauty product manufacturers choose to feature in their advertising. Many of these women have young looking skin not because they are using the featured anti-aging product but because they are in fact young models. They have no laugh lines or crow's feet because they are too young to have them, not because they have found some miracle cream.

3. Now that you are following steps one and two by refusing to buy into the persuasive (but not always fully truthful) language that advertisers use and also by maintaining a skeptical view of the facial images that they use in their ads, your third step is to accept the fact that no cream in the world, no matter how expensive it might be, can accomplish what actual plastic surgery can accomplish. Over time, gravity has its way with the skin on our faces and every other part of our bodies, in spite of what advertisers of anti-aging products would try to get you to believer. This is absolutely not a recommendation for plastic surgery, only a reminder that the aging process is simply a fact of life, and one that we should learn to accept. After all, age does not only bring a few wrinkles here and there, but it also brings wisdom, knowledge, experience and the unparalleled joys of a life fully lived.

Tips & Warnings

• Aging gracefully is at least partly about accepting the fact that we do in fact grow older. It is common knowledge, after all, that we live in a culture that celebrates youth and holds it up as an ideal. Of course, advertisers and manufacturers of beauty products know this all too well, so they claim that their wrinkle cream (and only theirs) can actually reverse the aging process, but you know better than to buy into their exaggerated claims.

Resources

• Skin Care Information

[makaksa]

on 6/30/2009 Good information on how not to get scammed on wrinkle creams. We all really want them to work.