How to Become a Modeling Agent

A modeling agent’s primary purpose is to find modeling work for her clients. Modeling agents actively seek out a variety of modeling opportunities with their industry contacts. Agents make a commission, or a percentage of what the model earns, for any work they find for the model. Typical job duties of a modeling agent include helping clients build modeling portfolios, negotiating contracts of employment, attending fashion shows and marketing the agency.

Difficulty: Moderate

Instructions

Things You'll Need:

• Industry experience
• Business license
• Office space
• Contacts
• Models
• Legal contracts

1. Gain industry experience. Many successful modeling agents were professional models themselves. If you have no professional modeling experience, find a job at an existing modeling agency to gain hands-on experience in the field. Learn all you can about photography, fashion, model management techniques, marketing and advertising.

2. Obtain any required licenses. Some states consider modeling agents to be private employment agencies and require them to obtain a state license. Register your business name with the city where your office will be located.

3. Find an office location. Although you could effectively manage a small modeling agency from your home, an actual office space will make you seem more professional. You need to have enough room to meet with your clients and to set up photo shoots. Be sure to choose a location that will be easy for clients to find.

4. Make professional contacts. In the modeling industry, it’s all about who you know. Get out there and network with fashion designers, department store managers, ad agency owners, makeup artists, television station directors and anyone else who might help you find work for your clients.

5. Determine your modeling niche. Although most modeling agents still represent teen-aged females, many are beginning to specialize in other types of models. You can choose to represent only babies, plus-sized women, older models or hand models among others. Carefully consider the models and contacts available to you in your local area before deciding what type of model you wish to represent.

6. Conduct a model search. Start out by searching for local talent. Use newspaper, television and radio ads to attract potential models to audition.

7. Sign your models. Find an attorney with experience in the modeling industry. Have him create a contract that is fair to both you and your clients.

8. Book your clients modeling assignments. Call your professional contacts and start scheduling jobs for your models. Try to find advertising clients who need models for television and print advertising, fashion shows and displays.

Tips & Warnings

• Successful modeling agents possess excellent communication skills. You will have to be able to talk to models, clients, photographers, fashion designers and others involved in the modeling industry.
• A degree in communications or media would provide an excellent backgroung for individuals thinking about becoming a modeling agent.
• Successful modeling agents are well-organized and detail-oriented. You will have to manage both your business and your clients.
• A modeling agent typically works long hours and often has to meet difficult deadlines.
• Only book your models with reputable companies.

Resources

• International Modeling and Talent Association
• Association of Model Agents