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Step 1
BE YOUR AREA'S REVERSE MORTGAGE INDUSTRY EXPERTReach your target audience by becoming active in your community as a seminar presenter. Since everyone wants to know "What is a Reverse Mortgage?" This is a common topic for seminars/classes at Senior Citizen Centers, city recreation departments and college enrichment programs. The beauty is you probably won't pay a dime. In fact, you may be paid for teaching the class. Imagine the potential customers you'll reach. Keep your class of a general industry nature, subtly working in your reverse mortgage company's name. The sponsoring agency will frown upon overt promotion. This is a win-win situation. You'll conduct a free marketing campaign of your reverse mortgage company and may earn a stipend!
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Step 2
DISTRIBUTE BUSINESS CARDS AT REVERSE MORTGAGE SEMINARSContact local Chamber of Commerce's and Visitor & Convention Bureau to register for their Speaker's Bureau. You can be their go-to person for several categories including reverse mortgage refinancing and loans, as well as other real estate topics. This is an excellent opportunity for you to pass out flyers and business cards at the end of the presentation. Make yourself available to service organizations in need of meeting speakers including the Lions, Kiwanis and Rotary Clubs.
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Step 3
ADD RADIO & TV ADVERTISING TO YOUR REVERSE MORTGAGE PROMOTIONAL CHECKLISTIf you have a decent marketing and advertising budget, consider sponsoring a segment on reverse mortgages on your area news magazine shows. As part of the package, your advertisement will be shown and you'll be interviewed as a local expert on the subject. The average consumer may not realize you actually paid for the opportunity! This applies to radio shows, too. Check radio talk show station websites to get a feel for their content. You may be able to get on as an expert without paying anything.
