Things You'll Need:
- website
- traffic and demographic data
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Step 1
Create a website that is tailored to the audience that auto manufacturers want to attract. Most manufacturers like to advertise on sites that feature articles about cars and driving, but you don't have to limit your site's topic to that. Other than sites about cars, auto manufacturers may be interested in websites that are targeted toward the vehicle's prime demographic. Every manufacturer has a demographic in mind for their latest cars. In general, the more expensive the vehicle, the older the audience they are looking to target.
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Step 2
Look at your website's topic and determine who your audience is if you don't already have that data. Inexpensive vehicles like compact cars are often targeted toward an audience in their early 20s, while vehicles like Porches are often advertised in magazines and websites that are geared toward people in the late stages of their careers.
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Step 3
Get a reliable traffic count for a few months, and include demographic data if possible. You can do this by using a code from StatCounter.com or a similar site to track your traffic. Many websites also periodically ask readers about their age, sex and profession in order to have data ready for advertisers. Auto manufacturers will want to know your monthly traffic numbers before they make a decision about advertising with your website.
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Step 4
Contact auto manufacturers that you think might be interested in advertising on your site. Present them with your traffic and demographic data as well as a general description of the content of the site. You can find their contact information by looking up auto manufacturer on IndexoftheWeb.com. It lists dozens of auto manufacturers, describes the type of vehicles each company produces and links to their official websites.
