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Step 1
PRETEND YOU ARE CONFUSED AND DESPERATE (FOR A MOMENT).
What eHow article would you look for? People who look for how-to articles want something. They know what they want (usually) they just don't know how to get it, do it, or find it. In order for this dazed and confused ordinary web surfer to land on your article they have to look for your title usually. In other words, if your TITLE isn't what they are looking for they won't find you.
Bad title: How to Save a Dime Every Vacation
Good title: How to Save Money on Cruises
Bad title: How to Survive Saturdays with Kids (I wrote this one...bad title)
Good title: How to Get Free Babysitting
Follow the link in the resource section to get more tips on finding the right title. This is a crucial step! -
Step 2
How do Advertisers Look?PRETEND YOU ARE A GREEDY, MONEY-HUNGRY, NO SCRUPLES ADVERTISER.
What eHow article would you pay for? Once you get in this mindset, ask yourself 'what words would I pay through the nose for?' Now you have to think like an advertiser thinking like a confused and desperate person. What will they pay for because they know someone ELSE will pay for it.
Here are some general guidelines:
1. People pay money to get money. That's called an investment.
2. People pay money to get pleasure. That's the entertainment industry.
3. People pay money to avoid pain. That touches on medicine, relationships, and a host of other things.
4. People pay money to solve big problems. Divorce, cancer, broken relationships, failing to make money, find pleasure, or avoid pain.
There are other tools that take some of the guesswork out of this. But I think getting into an advertiser's head should come first. Then use the tools. Once you know the words the advertisers will pay through the nose for, sprinkle a few of those terms naturally in each step. (Note - Often a key phrase is better than just one word.) -
Step 3
WRITE A KICK-BUTT ARTICLE THAT GIVES MORE THAN PROMISED.
What eHow article would you read again and pass on to someone else? This is when things go epidemic on you. When something strikes a chord you get this comment in your comment section 'passing this on to my family' or 'pass this on to someone you love' or 'everyone needs to read this! Facebooking it!' or 'emailed this to ten friends.' Hoorah! You just went viral.
Sometimes when you hit it right you get 200 views the first DAY on your article. Now that is before search engines pick it up and raise its rank. Then it picks up from there if the article is well done. One article I wrote this way earned 77 cents the first twelve hours, $5 in the first 30 days was a given for that article. Another article I wrote just this month earned $1 in the first two days and is on its way to being a $5 a month earning article. -
Step 4
SOME BONUS IDEAS:
* Write about things you know everyone will be looking for in a month. (sunburns in april or the irritating family in November)
* Write a killer title with a killer subtitle. Is your perfectly confused and greedy title taken? Add a subtitle that makes it yours. Is 'How to Vacation on a Budget' taken? Write 'How to Vacation on a Budget: Without Becoming Chevy Chase' or 'How to Vacation Way Under Budget'.
* Write something that makes people think 'What?!!!!' and then click.
* Always visit your article soon after publishing. What ads are listed? Would you click on them if you chose to read this article? If not, then go through and remove any accidental words that gave you the wrong ad.
**For example: I am inserting this sentence for fun: 'Sink your teeth into writing.' Teeth will probably bring up some ad somewhere on this page about dentistry or whitening. It might even end up being the banner that takes up FIVE google spots. Grrr....my teeth are grinding thinking about it. ;)














Comments
juliemcmurchie said
on 10/26/2009 Excellent advice for writing top earning articles. Thanks.
klnygaard said
on 8/25/2009 FANTASTIC JOB ON THIS ARTICLE
watersong said
on 8/14/2009 I love your picture of a greedy advertizer on step two!
watersong said
on 8/14/2009 Great article, I intend to use all of your suggestions. :)
carredsal said
on 8/11/2009 Good article...Gave me a lot to think about. Thanks!