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Step 1
The first thing you will need to is to build your mailing list and there are a few ways to go about doing this. You can set up a field on your blog or website where users can "sign up" for your email updates. Be sure an maintain your full list and member totals for the future. When an advertiser approaches you to solicit your list, they will want to know exactly how many people will be receiving their advertisement or offer.
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Step 2
For a small fee, you can use a professional email marketing service such as Aweber (aweber.com) or Get Response (getresponse.com). These companies will keep track of your mailing list, deliver your newsletters, track your results and help your blog or website build traffic. The stats and info that these companies provide will definitely increase the value of your site in the long run.
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Step 3
As you build your list, be sure and limit the amount of advertising emails that you send out. Nothing gets people to leave your list faster than a ton of spam emails. The idea is to only update your list with quality, relevant information and save the spamming for when you get a paying advertiser that wants to solicit your list. This keeps both your email list and your advertising customer happy.
