How to Advertise a Furniture Store
When done well, advertising can significantly increase a company's profits. Some companies shy away from expensive advertising, missing out on important opportunities to generate more business. Whether you are overseeing the advertising for a national furniture store with a number of branches, or a local shop, learn when and how to advertise to get the most out of your investment.
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Instructions
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Familiarize yourself with the circulation and distribution of various lifestyle and home decor magazines. Based on this information, place ads with the publications that most effectively reach your target market.
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Place an ad in local newspapers for special discounts or promotions. Consider radio promotions as well.
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Keep a record of your high-spending customers. Send these buyers periodical updates to inform them of new furniture collections, or anything else you think will bring them back to the store.
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Advertise your store through television commercials. Ideally, the ad should appear alongside shows related to interior decorating and home makeovers.
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Use outdoor advertising to promote new products, or simply to maintain brand awareness. Billboards and transit shelter posters are an effective way of reaching a mass audience.
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Distribute advertising leaflets on the street. Focus on areas around home design firms to reach your target market.
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Tips & Warnings
Regardless of the medium, committing to a long-term advertising contract is more beneficial than a one-off arrangement. The cost per ad is reduced for contracts that last 6 or 12 months.
Resources
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