How to Prepare a Resume for a Marketing Profession
Looking for a job in marketing? Start with a good resume. Certain professions require a specialized resume to get the attention of whomever is hiring. In a marketing resume, the emphasis needs to be on your training in marketing, direct advertising and promotional experience. Recruiters for marketing positions need to immediately see that you have solid, relevant experience. Put together a resume that stands out, and the result could be a callback for an interview.
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Instructions
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Start with a career statement that summarizes your marketing experience. Outline your strengths and biggest accomplishments in general terms. Use descriptive terms to "sell" yourself and to encourage the recruiter to keep reading your resume; tell the recruiter in clear terms why you are highly qualified for the position. Your career statement can make or break your marketing resume.
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List your experiences in the marketing industry. This includes marketing jobs that you have had in the past (or present), and marketing associations that you have worked with. List your marketing experience, starting with the most recent position. If there is a break in your resume for some reason, fill it in by listing any volunteer work or independent contractor jobs you were doing during that time.
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Emphasize the title that you held at each marketing job to immediately let the recruiter know your level of expertise in the field. For example, write "Marketing Assistant" or "Senior Marketing Executive."
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List each of your most significant accomplishments and duties while at each position. Speak in the active voice---use past tense for old jobs and present tense for the job that you currently hold.
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List your advanced educational experience, including college, advanced training programs and MBA programs. List your major, the type of degree that you obtained, the year you graduated and your marketing GPA.
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List any special organizations that you are a member of, such as the board of a charitable organization, a business fraternity or a membership with a national marketing association. Stick with organizations that are directly related to the marketing profession.
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Tips & Warnings
Leave unimportant, irrelevant jobs off your marketing resume, unless you had a notable accomplishment while working at these jobs. Skip the "Objective" section that commonly precedes the rest of your resume, because it is redundant. Since you are applying for a marketing position, the recruiter should already know your objective. The general rule is 1 resume page for every 10 years of experience in the industry.
