How to Promote a Photography Business

A photography business can be a profitable venture, but the field is competitive. The right advertising and promotional campaigns can mean the difference between life and death for your business. By its very nature, a photography business has built-in promotional opportunities that some other business types don't have. The product you sell speaks for itself.

Instructions

1. Get a business website. A photography business is the perfect kind of business to take advantage of the media-rich advertising possibilities the Internet offers. Keep your website simple. The primary goal is to show your work and give potential customers general pricing and contact information. The front page of your website should have the name of your company and a short history. Include a personal photographer's bio on another section of your website that includes any major photographic credits. The central focus of your website should be galleries that feature photographic work you've done in the past. Showing the quality and versatility of your work is the best way to promote it.

2. Offer promotional packages with special pricing for new customers, and offer returning customers a free portrait sitting every year. Offer discounts or free sittings for customer referrals.

3. Make key chains, coffee mugs and even T-shirts featuring some of your photography on the front with contact information on the back. Pass out these promotional items to returning customers.

4. Approach a local Little League baseball team about sponsoring it. You can pay for uniforms and even take team photographs. The uniforms are a great way to get the name of your company in front of the public.

5. Leave creative fliers advertising specials on your counter near the cash register and always hand out business cards. Always have a promotional offer in place designed to bring in additional business.