How to Create a Back Link in a Web Page

A back link is a URL that is embedded on a web page, and links to another web page or website. Back links are important for optimizing your website for the search engines. When your page is linking to other relevant pages and includes important keywords, you can improve search engine rankings and give your site more authority.

Difficulty: Moderately Easy

Instructions

1. Select the URL you want to link to. Ideally, you will want to select a URL that contains some keywords that you want to rank high for. This URL will be placed on the page with a word or sentence that describes what it is.

2. Select the best keywords that describe your link. Use a string of keywords or a sentence that best describes what the link is linking to.

3. Create the HTML code for your link. You will need to embed the link using HTML, or a text editor that enables link placement. The HTML code for your link will look like this: <a href="http://www.yourURL.com>keywords describing the link</a>

4. Embed the link in your page. You can use the code you used in Step 3 anywhere on the page. The best way to publish a back link is to weave it into an article, blog post or list of sites.

5. Save your Web page. Save your work to enable the link. Your back link will now be "live."

6. Test your link. Click on your back link to make sure it goes to the right page.

Tips & Warnings

• You can also use your back link as a URL when you place a comment on a blog, website or forum. Use web publishing sites such as HubPages and Squidoo to promote your links and generate more traffic to your website.
• Don't spam blogs or forums with links to your site; always make sure your comment or post is relevant to the discussion.

Resources

• Backlink Builder
• Backlink checker tool