How to Make Your Own Door Hanger Ads
Before designing your own door hanger ads, it is critical to determine what the most important information you want to communicate is. Create a list of your top communication objectives and visual priorities, and refer to it often. When creating the ads, be sure to keep it focused and simple, so that whoever reads it can quickly understand your most important points. Once your hangers are designed, you will need to print them and cut them out, which you can do at home or pay for a company to do it for you.
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Instructions
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The most important thing to do before designing any advertisement is to determine your top three or four communication objectives. Write a prioritized list of the most important pieces of information you want to convey in your door hanger ad. Top communication objectives could include your company's logo, the pricing of your service or the types of product you offer.
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Determine whether you want to print and cut your own hangers or have a third party do it for you. Printing and cutting your own could save money, but the ads will not look as professional and they will take much longer to prepare.
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If you decide to print them yourself, you can use a basic word processing program like Microsoft Word or a more complex program like Adobe InDesign, depending on what is available to you. If you use MS Word, search in Help for "door hanger template" to find a template to use. If a blank template is unavailable, simply delete the text and graphics in one of the pre-existing hangers to create your own template.
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Design the ad using the communication and visual priorities you have written down. It can be tempting to include too much information and too many graphics, but remember to keep the ad focused and simple. Whoever sees the ad will probably only look at it for a few seconds, so you want the most important information to be clear and easy to read.
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Print, cut, and hang your ads. Be sure to choose homes, neighborhoods, or businesses that align with your objectives. For example, if you are trying to market a dairy delivery company, choosing neighborhoods where families with kids are likely to live would be a good idea.
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