How to Raise Funding for a College Radio Station

Pump up the volume

Many universities are lucky enough to have their own radio station on campus. They can provide a source of entertainment, experience with broadcast journalism, an outlet to make friends with like-minded people, and of course, they are the best place to hear music before it makes it big. Though they are a valuable resource, they can also be overlooked when making up the school budget. Often it is up to the members of the station as well as its fans to keep the station on the air. Here are some tips to raising money for a college radio station.

Instructions

1. Throw a benefit concert. Your radio station is a great place to attract new and local artists who will play for free to get exposure. You might need a permit to play on campus, so keep in mind that you will have to get approval by the proper departments on campus. You can also talk to local venues, which will draw an ever bigger crowd. However, keep in mind they might want some portion of the money you receive by charging at the door.

2. Appeal to student government. Student government has a large say in how budgets are allocated, so make a pitch to student leaders. Appeal to them at open meetings, even ones that don't have to do with your budget to show your commitment to the station's success.

3. Hold a CD listening party. Anyone who has ever set foot inside a college radio station knows the biggest draw to the station: Free, new music! Throw a CD listening party offering guests an opportunity to hear their latest album before it hits the airwaves or your local music store. Charge a few dollars at the door or just accept donations. Use some of your budget to provide snacks and other entertainment to draw in a larger crowd.

4. Consider inviting vendors to your campus. College students are often bombarded by vendors that visit college campuses in order to hock their wares. They might seem like the enemy when you're trying to make it to class on time and they are harassing you with fliers or enrollment specials, but they can be beneficial to your stations. Those vendors require sponsorship to set up shop on school grounds and your radio station can be just that sponsor. They will have to pay you a small fee to set up and this money can go straight to fixing a mixing board or getting a new microphone.

5. Talk to businesses about underwriting. One of the greatest joys of college radio is its grassroots vibe. Because of that, local businesses would love to use your airwaves as a chance to help build your budget as well as spread awareness of their organization. Appeal to businesses about underwriting your programming through on-air plugs as well as banners at radio station events.