With 43 percent of global Internet users accessing Facebook, according to web information company Alexa, Facebook is ripe for advertising opportunities. The social networking giant offers registered users the option of creating ads for their company, website or other cause. Facebook ads typically appear as a box on the right side of the user’s screen. When the user clicks the ad, he is taken to the website linked to the ad. By creating a succinct but attention-grabbing ad, you can increase website traffic and product awareness.
Sign in to Facebook. If you do not have an account, create one by visiting Facebook’s home page.
Click “More” from the left side of the page. A new menu will appear, with various links. Click “Ads.” Click “Billing” from the left side of the page and click “Funding Source” under “Billing.” Click “Add a funding source” to add a payment method for your ad.
Click “Campaigns and Ads” on the left side of the page, then click the green “Create an Ad” button at the top right of the page. The ad setup page will appear.
Choose the destination of the ad, which is where users who click the ad will be taken. For example, select “External URL” and then type the desired URL in the “External URL” text box to link your ad to that site.
Create a title and body for the ad in the respective text boxes. The body can only contain 135 characters, so focus on grabbing the reader’s attention and telling him why he should click your ad.
Click “Choose File” next to “Image” to upload an image that will serve as the face of your ad. If the image is a word or phrase, make sure the font is large enough for the reader to see. Look at the “Preview” box and adjust the look of the ad, if you wish.
Fill in the targeting information under the “Targeting” section. The targeting details determine who your ad reaches. For example, if you select women ages 24 to 30 with interests in family and music, your ad will only reach the people who fall in that demographic and have those interests. Targeting is vital to the performance of your ad. You don’t want to target senior citizens for a product that appeals to 21-year-olds.
Complete the “Campaigns, Pricing and Scheduling” section. For this section, you must enter the campaign name, your budget and your bid. You also must select if you wish to run the campaign continuously and whether you want to pay per click or per impression. It’s almost always better to pay per click, as that will give you enough data on whether the ad is enticing enough for people to click on or not. By paying per impression, you pay regardless if people click on your ad or not.
Click “Place Order.” Facebook will review the ad and approve it. Approval time varies but typically takes no longer than five to 10 hours.