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Step 1
Figure out what you want to accomplish. Is the copy meant to encourage visitors to take action, get more information, or educate them? Or will the copy simply be to promote your products?
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Step 2
Organize your pages well. Create a homepage with links to more information about your company or service.
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Step 3
Create a catchy "About Us" page for your website. In a nutshell this will communicate what your company does. It can also include a bit of history, details about your philosophy, corporate culture and mission statement.
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Step 4
Write content-rich promotional pages for your website. Don't simply say what you can do and why you're the best. Share information that can help visitors learn more about your products and what value or benefits they can get from them.
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Step 5
Educate visitors with your content. Strive to make your website the go-to place for information about your industry, products or services.
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Step 6
Develop content for a website by writing an eNewsletter. Post it on your site every month so that visitors can download it. You can also e-mail it out to potential clients or customers.
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Step 7
Write very specific text for your link descriptions. This makes your content easy to access by telling consumers exactly what they can find at a link page. Vague text does not get "clicked" on as much.
