How to Advertise a Cleaning Business
Busy working people and wealthy folks are constantly on the lookout for affordable, yet reliable cleaning services for their homes. You can either offer specific cleaning services, such as carpet cleaning or window cleaning, or advertise yourself as a whole house cleaner or housekeeper. The success of your advertising campaign is going to depend on your ability not only to reach customers, but also deliver the high-quality service you claim to offer.
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Instructions
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Drop off flyers at doors in your neighborhood and affluent neighborhoods nearby advertising your cleaning services and prices. Visit apartment buildings for maximum exposure to post flyers about your cleaning business on the front door, and if you can gain entrance to a secure apartment building, leave copies of your flyers at each individual door.
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Submit 30-second and 60-second ads to your local radio stations. These ads should clearly state your prices, services and contact information for your cleaning business. Expect to pay around $500 to $1,000 for a small advertising campaign on your local station.
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Build on word-of-mouth advertising as this is the strongest (and cheapest) way to bring in new business. Have your friends and family pass around word about your cleaning business to their friends and colleagues who may be overwhelmed with household duties. Carry business cards with you at all times to pass along to people you meet who may need cleaning services.
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Submit ads to your local pennysaver or classified publication. Some townships have a special publication that is released every week or month with advertisements from local businesses.
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Submit an ad in your local ValPak mailing. ValPak mailings contain small color glossy ads for local businesses that are delivered to houses in your chosen area. The cost of placing these ads is very reasonable, with prices as low as a few cents per house.
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Tips & Warnings
Offer free or deeply discounted cleaning services for the first session, so that your new customers will see how good your work is. They will be more willing to pay your regular prices when they are confident you will do a great job.
Be careful about who you hire to work for you. A cleaning business requires a high level of trust between the client and the cleaning personnel since the cleaning employees are required to handle personal belongings. One bad scenario involving a customer's personal items missing and negative word of mouth could spread like wildfire, canceling out all your advertising efforts. So do a background check on each employee to be sure there is no history of theft.
