How to Make a Newspaper Advertisement

Newspaper advertisements are a great way to help support a business and to help get your name out in a community. They can range in price between the affordable and the expensive, depending on the size and location of the ad and the newspaper. With the collaboration of your newspaper's advertising department, you can make your own ad, which will be sure to help bring business and will cut down the price of having a professional firm design the ad for you for you.

Instructions

1. Call your local newspaper's advertising department. Decide on the format (color or black and white), size and location of the ad you wish to place, based on your budget. A representative at the department can help you figure out what kind of ad will work best for you, your budget and your business.

2. Make sure to ask the representative about what kind of dimensions and file format they will need to place it in the paper. Usually, they will require a .pdf file, but make sure to find out if they will accept a version via e-mail or if they need it on a CD.

3. Think about what makes your business different from other similar companies. A good newspaper ad will include information about your business, such as an address and location, but it should also bring readers in by telling them why they should choose your business.

4. Make sure your add meets the specifications the newspaper's advertising department has given you. Also, make sure your document is in CMYK color if you make the ad on your computer. This is very important and will have an effect on the overall print quality. If you make a hard copy of an ad by cutting and pasting items, make sure your newspaper will be able to scan the item.

5. Add any images or logos you may want to include to your advertisement. Make sure to include the address and telephone number of your business.

6. Include any specials you may have going on right now. If you run a store, you can also include pictures and prices of the items on sale.

7. Make sure to save your file as a .pdf, and load it onto a CD or email it to the newspaper.

Tips & Warnings

• A good way to bring in business and track the success of your newspaper ad is to offer a coupon along with your ad. This way, you will have a gauge of the number of people who saw your ad.