How to Start My Own Talent Management Company
Talent managers help mold a person's career and guide them in the right direction. Managers do everything from personal coaching to helping their clients get and maintain agent relations, develop a personal image and style, and work on business skills. Starting a talent management company can be an exciting experience for someone who knows the entertainment industry, wants to help others reach their dreams and is ready to work really hard to make their business succeed.
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Things You'll Need
- Business cards Business license Subscription to breakdown services Connections with agents Office location
Instructions
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Decide what kind of talent you want to manage--actors, models or singers. Then also think about the ages you would like to manage--kids, teens, adults, seniors and so forth. Come up with a name for your talent management company. Get a business license and set up a business bank account.
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Design and print professional business cards. Hire a web designer to create a professional website that lists your contact information, bio, mission statement and purpose of the company; how potential clients should submit their photos to you; and any other things you think are important.
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Subscribe to the breakdown services. This is the daily list of casting assignments that casting directors put out stating what they are seeking. The breakdown services is the only way to get your clients work besides depending on their agents to get them auditions. But as a manger, you need to step up the game and take action yourself as well. Plus, some clients may not get an agent right away, and you need to still send them out on auditions.
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Post a notice stating that you are seeking new clients (specify the age and talents/skills) on online acting message boards and forums. You can also create fliers or ads to distribute at acting schools and in acting trade papers such as "Backstage West." Go through all the head shot and resume submissions you receive, and call in those who you think have some potential or look like someone you could market and sell.
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Call potential clients in for an interview. Audition them by asking them several general questions to get to know them and see their speaking skills and personality when in an interview situation. Then have them read a commercial copy or monologue to see their acting skills. Evaluate it based on skills and potential. Try to give them corrections and see if they can take direction. After you've interviewed several potential clients, decide who you would like to represent and call them in to sign contracts.
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Set up agent auditions for your clients. Enroll them all in acting classes and call them in for monthly evaluations to see how their skills are developing. Submit their head shots and resumes to casting directors based on what they're right for in the breakdowns.
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Tips & Warnings
Network at industry mixers and get to know agents and casting directors on a personal level. Those who you know will be more apt to call in your clients
Don't take on clients without true potential because they will end up embarrassing your company and ruining your reputation. Never charge up front fees for anything.
