How to Create a Market Research Website

All companies need to know about the markets they intend to target for their products and services. The best way to do this is through market research, and the best way to reach a wide audience is through the Internet. That's why your company needs a market research web site.

Instructions

1. Design your market research web site to collect market data for a particular company or product. Market research is about statistics. The most important element of a market research web site is the means by which you will collect the statistics. Create forms for your market research web site that are simple and take no more than ten or fifteen minutes to complete. The goal is to collect basic personal information, such as age, race, and sex. You also want to collect detailed geographical information, which is an important part of the market research process. The second part of the form will focus on collecting the product or service usage date.

2. Market research should be as accurate as possible. This means you want to create questions designed to find out consumer opinions about a particular product or service without asking directly about the service or product. The best way to do this is to design a web form that allows visitors to compare the product or service in question to similar products and services.

3. Keep your visitors engaged. Bringing visitors to your market research web site is fairly easy. You design a market research web site that has good key words and placement in search engines. Keeping visitors on your web site requires creative thinking. A good way to keep visitors on your web site is to offer to pay for surveys. This is a nominal cost when you compare it to the value of the consumer information you'll collect for your clients. Create a sign-up page on your market research web site and offer visitors a flat-fee-per survey rate. You can require more detailed information on these surveys because you're now paying for it.

4. Offer free samples in return for consumer opinions. Include a "shopping" page on your market research that allows consumers to choose from a variety of free products in return for their opinions. Provide consumers with an account that will allow them to return to your market research web site, log in, and supply the information you've requested.

5. Keep track of statistical information on the visitors to your market research web site. Do this by including a tracker on your web site that logs geographical information, visitor return history, operating system history, and length-of visit information. You can use this information to determine how how well your market research web site is holding visitor attention, which links are referring the most visitors to your market research web site, and what countries are participating the most.

Resources

• All About Market Research