How to Sell a Product to an Ad Agency

You have a product you know would sell if only you could get it in front of the right audience. Ad agencies are designed to do this for you, but before you can hire an ad agency, you need to convince them your product is something they can promote. Here's how you can put together a presentation package that will convince an advertising agency you have a product they can promote successfully and profitably.

Instructions

1. Target ad agencies with query letters. Make a list of potential advertising agencies using an advertising agency database (see "Resources"). Make the letter short and to the point. Briefly introduce yourself to the ad agency, describe your product and ask for a meeting.

2. Package your product in a well-defined presentation. Use PowerPoint to create a visual presentation. Have a prototype of your product made if at all possible. Show an ad agency the potential of your product; don't just tell them.

3. Write a strong sales pitch. If you get a meeting with an ad agency, you're going to need a sales pitch you know inside and out. This means you'll need to do your research. Know your target audience. Be able to state why your product is useful and what products it would compete against. Be prepared to answer questions about your product and share your ideas for possible advertising campaigns.

4. Be confident and deliver the best presentation you can. If you show an ad agency you believe in your product, and if you make them believe in you, you'll strike a business relationship that will benefit both you and the advertising agency.

Resources

• Wikipedia Advertising Agency
• Ad Agency Database
• Pitching Your Product Pitfalls